How Restaurants Are Using Instagram Reels to Sell More Food!
Have you ever watched a sizzling momo or a creamy pasta dish pop up on your Instagram feed and suddenly felt hungry?
That’s not an accident.
It’s digital marketing at work—specifically, Instagram Reels, the 15 to 60-second videos that are transforming how restaurants attract and convert hungry customers.
In this blog, we’ll explore why and how your restaurant should be using Reels—and how you can get started even with zero experience.
Why Instagram Reels Work for Restaurants
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Short, addictive, and visual – Perfect for food content
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Viral potential – Reels get more reach than regular posts
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Geo-targeted audience – Reach nearby customers who are ready to order
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Easy to share – Customers can share your Reels in their stories or with friends
Restaurants are using Reels to:
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Show behind-the-scenes in the kitchen
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Highlight new dishes or offers
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Feature customer reactions
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Create trending content with local music or memes
Real Example: From 10 Orders to 60 Orders a Day
One of our restaurant clients in Kathmandu posted a 15-second Reel showing how their signature burger is grilled, topped, and served. The Reel used trending audio, subtitles, and a quick promo code.
Result?
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Over 20,000 views in 48 hours
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Tripled the number of daily online orders
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Boosted Instagram followers by 700+
This is the power of social media ad campaigns done right.
5 Types of Reels Restaurants Should Create
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Recipe or Dish Preparation – Capture the food-making process
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Quick Offers & Discounts – Flash sales or limited deals
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Customer Testimonials – Happy diners sharing feedback
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Food Challenges or Trends – Use trending formats
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Behind-the-Scenes Content – Staff moments, birthdays, funny bloopers
How to Make a Reel (Even Without a Team)
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Use your phone camera (good lighting is key)
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Film vertical (portrait mode)
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Add trending sound using the Instagram music library
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Keep it short and tasty
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Add a hook: “Don’t miss this offer!” or “Watch till the end!”
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Use 3–5 targeted hashtags
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Post during peak times (11am–2pm or 6pm–9pm)
Why Your Restaurant Can’t Ignore Reels in 2025
Instagram Reels are free to post, easy to create, and highly effective in attracting local customers. Whether you're running a fine dining spot or a fast-food café, Reels help you:
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Stand out in a competitive market
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Create a strong brand identity
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Engage younger audiences who prefer videos over static posts
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Drive immediate actions—from following your page to placing an order
At Shop.INQR.com.np, we don’t just run ads — we create content that sells. Our restaurant-focused digital marketing team can handle everything from:
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Reels strategy and shooting
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Social media ad campaigns
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Paid promotions on Facebook & Instagram
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Website and online menu design
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Google Business optimization
👉 Let’s make your restaurant Insta-famous. Contact us today!
